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Email Marketing with Flodesk
Before you get started...
START HERE: How to take this course (2:41)
Why email marketing, & an introduction to Flodesk (6:42)
Your email marketing strategy (what to send, growing your list, GDPR and more!)
Sign up to Flodesk (get 50% off your first year for new accounts)
MODULE 1: Getting set up
Setting up & optimising your Flodesk account (21:39)
Setting up double opt-in confirmation emails (7:32)
MODULE 2: Growing your list & organising your subscribers
Adding or migrating subscribers to Flodesk (6:44)
Organising subscribers (tags & segments) (19:54)
Filtering subscribers (5:04)
Grow your email list with sign up forms (+ how to add them to your website) (27:12)
Creating full page sign up forms in Flodesk (10:34)
Creating custom thank you pages for your sign up forms (5:41)
NEW: Create a 'link in bio' page and sign up form for Instagram! (11:26)
Allowing subscribers to segment themselves with 'preferences' (15:15)
Backing up your subscribers & email list (2:53)
MODULE 3: Creating engaging email newsletters
Creating stand-out email newsletters in Flodesk (25:14)
Using templates + layouts (4:18)
Uploading custom fonts for your emails (5:51)
Personalising emails with names & custom data (8:19)
Content planning with Trello (9:51)
BONUS: Create your own custom GIFs in Canva (7:18)
MODULE 4: Automating your email marketing with Workflows
An Introduction to Workflows in Flodesk (17:24)
Opt-in Incentive Delivery Tutorial (11:09)
Welcome Sequence Tutorial (9:44)
Email Course Tutorial (7:54)
BONUS: Delivery a 'Resource Library' as an opt-in incentive (8:45)
MODULE 5: Advanced automations with Zapier
An Introduction to Zapier (7:59)
Zapier Workaround for Squarespace Ecommerce (5:34)
Zapier Integration for Teachable or Online Course Students (3:09)
BONUS: Add Squarespace Contact Form Enquiries to Flodesk (with Zapier) (19:38)
MODULE 6: Optimising
Resending your emails to 'unopens' (3:35)
Create a 're-engagement email' for inactive subscribers, & cleanse your list (17:31)
Allow Subscribers to Opt-Out of Launches/Campaigns Without Unsubscribing (13:36)
Understanding analytics for individual emails & workflows (8:14)
NEW for 2023 - Flodesk Analytics (detailed subscriber & email data and HOW it helps to inform your strategy) (8:52)
Link Tracking (with bit.ly) (3:07)
Organising Your Flodesk dashboard with folders (9:25)
*BONUS MODULE* Flodesk Checkout
Selling Products & Services with Flodesk Checkout (13:09)
Selling online Zoom workshops with Flodesk Checkout (12:56)
Creating a freebie to paid offer funnel with Flodesk Checkout (15:55)
Next steps...
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Your email marketing strategy (what to send, growing your list, GDPR and more!)
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